Background + Introduction of Topic
Pinterest: a safe space for any girl (and some men) to plan any creative aspect of her or his life. An organized collection of unique, recreate-able ideas in the form of pictures, videos and links to save for later. A self-wedding planner’s favorite tool. An expecting mother’s decor guide. A sorority girl’s hub of bid day themes and big/little gifts. A home decorator’s dream. An artists’ source of inspiration and DIY projects.
But now, Pinterest: a platform for businesses and bloggers to post a glimpse of their content on that results in brand exposure, consumer interaction and website click-throughs.
I’m no amateur when it comes to Pinterest; I joined back when either a member had to “invite” you to the platform or a desiring member had to “request” to join (then had to await an acceptance). So exclusive, right? It was less than a year after the platform first launched that I was invited into the exclusive society of creative planners and idea-seekers, so I’ve seen the results and the components of this platform’s growth.
Relevance to Public Relations + Strategic Communication
While I’ve spent my years on Pinterest as an average user that Pins wedding, home decor, art inspiration and nifty idea related content, I’ve seen in my jobs and in my research that there are major ways in which businesses can use and benefit from utilizing Pinterest.
It’s relatively easy to find collections of tips and tricks for businesses on Pinterest, and Pinterest even offers its own collection of best practices for businesses on the platform. Whether a brand on Pinterest is just getting started, is using the promoted content feature, or putting the most work into marketing efforts or presence efforts, Pinterest is the place and now is the time.
The best part of Pinterests’ opportunities and features for businesses is that it’s free and inexpensive options easily play into the PR objectives, strategies and tactics that a business may have in place. The following graphic has interesting and useful information as to how to use Pinterest wisely and effectively for business:
Importance of Topic
How can Pinterest benefit a business? JPL says that traffic, insights, connections, inspiration and recruitment are the categories that benefit most from the maximization of Pinterest as a platform for business. Businesses have to look at Pinterest of an extension of social media presence, to be used in addition to Facebook, Twitter, Instagram, Youtube, Snapchat, Google+ and any other platform appropriate for any certain business.
Using this research and the understanding that Pinterest is way more than just an idea book for daydreaming women, businesses can really increase their site click-throughs, their engagement with new audiences and their brand image.